• Fri. Dec 8th, 2023

A Winter Wonderland: The Magical Atmosphere of Zagreb’s Shop Windows


Nov 21, 2023

As the holiday season approaches, Zagreb’s streets are beginning to take on a festive atmosphere, with decorations being put up in the city’s shop windows. One eagerly anticipated display is the carefully designed decorations in the window of artist Saša Šekoranja’s flower studio, located in Držislavova. Each year, Šekoranja’s window display features letters and greeting cards with good wishes, from which pigeons weave a wreath and carry them into the world.

The warm ambiance of this art installation is further enhanced by flickering candles, gold printing on the letters, and roses dipped in wax. According to Šekoranja, everything in the window is white, gentle, and calm, just like in the song ‘The first snow’ by Gabi. This festive display captures the spirit of Advent and brings joy to those who pass by the window. The use of symbolic elements such as pigeons carrying good wishes into the world adds depth and meaning to the display making it more than just a collection of decorations but rather a thoughtful and artistic expression of the holiday spirit. Overall, Saša Šekoranja’s flower studio window display is a beautiful and heartwarming addition to Zagreb’s festive atmosphere during Advent.

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