• Sat. Dec 9th, 2023

Adobe Ends Sale of Photoshop Bundle in China after Business Review


Nov 20, 2023

Adobe, a leading software company from the United States, has announced that it will discontinue its China-specific software bundle from the mainland market following a thorough business evaluation. Despite this decision, the company has reaffirmed its long-term dedication to local clients. Starting on December 3rd, the mainland website will no longer offer the China Photography Plan, which includes popular photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express. This plan is currently available through a partnership with e-commerce services provider Baozun.

Adobe has stated that customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through their official online store on Alibaba Group Holding’s Tmall platform until June 1st. However, the Tmall store will stop accepting new subscriptions to this plan.

Although Adobe has discontinued its China Photography Plan, it remains committed to serving Chinese customers through other plans offered under Creative Cloud, their comprehensive software collection. These plans include graphic design, video editing, web development, and photography software accessible via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, which are available through authorized resellers at different pricing levels.

The China Photography Plan was initially introduced in August 2019 as an option for both professional and amateur photographers and marked Adobe’s first app solution for individual users in China.

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