A recent study by Wasserman has shown that women’s sports coverage in the U.S. has reached a new high, accounting for 15% of all sports coverage. This increase in visibility can be attributed to the emergence of talented female athletes such as Sha’Carri Richardson, Coco Gauff, and Simone Biles, who have captured the attention of sports fans around the world.

Despite these positive developments, there is still significant potential for further growth in women’s sports, both in terms of quantity and quality. Shira Springer, a lecturer at the Massachusetts Institute of Technology Sloan School of Management and a writer for the Sports Business Journal, will discuss the implications of the research and the future of women’s sports in an upcoming segment on November 21, 2023.

During the segment, host Robin Young will engage with Shira Springer to delve into the findings of the research and explore the next steps for advancing women’s sports. Whether it’s increasing the quality of coverage, diversifying the range of sports available for women, or amplifying the voices of female athletes, there are numerous opportunities to further empower women in the world of sports. Following