Streaming tech platform SeenThis has announced a new partnership with Integral Ad Science (IAS) to offer video metrics validation. This collaboration allows marketers using SeenThis to measure the video metrics of their campaigns and creative through IAS on the platform. The goal of this certification is to provide accurate measurement and viewability, giving advertisers confidence that their ads are being seen by real people.
Jesper Benon, CEO of SeenThis, emphasized the importance of this certification, stating that it is a crucial step towards ensuring greater accountability and transparency in the digital ecosystem. He added that IAS’s alignment with many of their goals in analyzing the value of digital advertising placements and addressing issues around fraud, viewability, brand risk, and media quality was an essential factor in this partnership.
Csaba Szabo, EMEA managing director at IAS, highlighted the importance of advertisers having control over their digital media campaigns and emphasized the need for granular insights that provide better measurement. Working with partners like SeenThis allows IAS to deliver marketers with added confidence through greater levels of transparency and actionable data to achieve results for their campaigns.
SeenThis’s technology aims to reduce emissions by decreasing the amount of wasted data in serving an ad through methods that only stream content when it is in view. This approach not only benefits the environment but also ensures that marketers get a more accurate picture of their campaign performance.