In a significant move, Amazon has secured the rights to exclusively stream one National Football League playoff game next season on its Prime Video platform. The deal comes less than a month after NBCUniversal’s Peacock became the first-ever platform to exclusively livestream an NFL playoff game. The January 13 matchup, a Wild Card game between the Kansas City Chiefs and the Miami Dolphins, made history as the most streamed event in US history.
The source said that Peacock did not lose the rights to exclusively stream a playoff game, but rather, Amazon earned the deal by hitting certain performance benchmarks in the company’s 2021 streaming deal with the NFL. Earlier this month, Amazon reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season.
This move by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp., and Warner Bros Discovery that they would jointly launch a sports streaming platform. Warner Bros Discovery is also the parent company of CNN.