• Sat. Apr 20th, 2024

Basketball Bonanza: Women’s Sports Gain Traction, Sportsbooks Take Note

BySamantha Jones

Apr 2, 2024
Iowa-LSU game attracts record-breaking betting interest in women’s sports

Women’s sports are gaining significant traction, attracting larger audiences and generating more interest. This surge in popularity is partly due to the emergence of extraordinary talents like Caitlin Clark and the increasing valuations of women’s sports franchises. As a result, record-breaking betting numbers are being seen at sportsbooks, with women accounting for only 26% of bettors according to the American Gaming Association.

Sportsbooks recognize the enormous opportunity presented by tapping into the growing female fanbase, and they are taking steps to cater to this new market. A recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese, alongside renowned coach Kim Mulkey, emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL. This highlights the growing interest in women’s basketball games among fans and bettors alike.

The matchup between the University of Connecticut and the University of Southern California was another highly anticipated game, with star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks. Both FanDuel and DraftKings reported significant interest in women’s basketball games, with DraftKings mentioning that the games even rivaled the handle of NFL games from the previous season.

As we head into the women’s Final Four, sportsbooks like FanDuel are already seeing a high level of engagement from fans who want to bet on their favorite teams. Iowa is favored by 2.5 points over UConn while South Carolina has an 11.5 point advantage over NC State. The excitement around women’s sports betting continues to grow, creating a new frontier for sportsbooks and fans alike.

In summary, while there is still room for improvement in terms of gender parity in betting on women’s sports

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

Leave a Reply