• Mon. May 20th, 2024

Bet365 and 1/ST Technology Announce Strategic Partnership to Bring Horse Racing to U.S. Customers through Cutting-Edge Platform

BySamantha Jones

Mar 27, 2024
1/ST Technology forms partnership with Bet365 in the United States

Bet365, a leading online gambling operator, has announced a strategic partnership with 1/ST Technology, a global leader in gambling-platform solutions. The collaboration aims to bring horse racing to Bet365’s United States customers through the use of 1/ST Bet, the company’s signature product.

Bet365 will launch its advance deposit wagering on horse racing in U.S. jurisdictions where ADW is permitted, accessible through web and mobile app platforms. This alliance between two industry giants will enhance Bet365’s offering by providing a top-notch service for U.S. sports betting audiences, along with introducing them to a 24/7 international horse racing program.

1/ST Bet is an innovative ADW platform that features AI-assisted tools to enhance the user experience for both new horse racing enthusiasts and seasoned horseplayers, granting access to the entire 1/ST horse racing ecosystem. This agreement highlights the market leadership of 1/ST Technology in pari-mutuel tote and ADW technologies.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership, emphasizing the opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customer base. A spokesperson for Bet365 echoed this sentiment, noting their excitement for this milestone partnership with 1/ST Technology as a significant step in their U.S expansion strategy, emphasizing their commitment to innovation and customer satisfaction.

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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