• Thu. Feb 29th, 2024

Breaking History: CBS Sports’ Super Bowl Coverage Boasts Record-Setting Viewership, Thanks to Taylor Swift’s Halftime Show


Feb 13, 2024
CBS Sports says Super Bowl LVIII broke records as the most-watched program in television history

The Kansas City Chiefs’ victory over the San Francisco 49ers in Super Bowl LVIII was a monumental and historic win for CBS Sports. The game, which aired on CBS Sunday, was the most watched program in television history, with CBS Sports announcing an average audience of 123.4 million views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties.

CBS Sports’ coverage brought in record-setting viewership that topped the previous record of 115.1 million viewers drawn by last year’s title game. Super Bowl LVIII was also the most streamed Super Bowl in history, with Taylor Swift performing during the halftime show. Swift is dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season.

The record-breaking viewership increase was attributed to Swift’s attendance during the game. In an email to Paramount employees, President and CEO Bob Bakish said that “this is officially one for the record books.” He praised the team’s efforts in bringing together a diverse group of performers for the halftime show that included iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more.

Christian Olaniran is a Digital Producer for CBS News Baltimore where he writes stories on diverse topics including politics, arts

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