• Fri. Mar 1st, 2024

Breaking the Stereotype: The Evolution and Significance of Distribution in Modern Business


Feb 12, 2024
Satisfying Technology Distributors: How to Find Them

At the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California, the perception of distribution as an outdated part of the legacy channel was challenged. In reality, distribution is not just surviving but thriving and evolving. Its growing significance for vendors and partners is notable.

Channelnomics unveiled compelling new research at the Summit, which aimed to shed light on the crucial role of distribution. The findings were eye-opening. Vendors and partners expressed high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors, such as helping achieve strategic goals.

The survey’s results align with the proactive steps distributors are taking to stay ahead of the curve. They are investing in new skills and resources to meet the changing demands and expectations of the channel community. Distributors understand the importance of staying relevant and adaptable in a dynamic marketplace.

The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into key takeaways from this year’s Summit, which brought together top distributors and vendor executives to discuss industry trends and challenges.

The Summit marked a pivotal moment for distribution as a critical component for business success. Vendors and partners now recognize the value of their distribution relationships, seeing distributors as vital partners in navigating market complexities. This changing perception is a testament to the sector’s ongoing evolution and adaptability, proving that it is not just a legacy channel but an essential component of modern business operations.

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