According to market director Libby Page of Net-a-Porter, the demand for leather tote bags has increased by 300% in the last month. This trend represents a shift towards more XL, utilitarian-style bags. The tote bag market is predicted to be worth $3.6 billion by 2030, according to Data Bridge Market Research.
As luxury goods head at Euromonitor International, Fflur Roberts believes that high-ticket items like luxury totes serve a practical purpose and are also seen as aspirational products. This makes them appealing for those with hybrid lifestyles who need a versatile bag to carry everything.
Gabriel Rylka, founder of Break Archive, a luxury fashion resale platform, has noticed an increase in demand for larger tote bags from individuals seeking practicality and utility over micro-trends on social media. Totes have historically been associated with low-ticket cotton items for the gym and shopping, but the rise of luxury versions raises questions about their place in the market.