• Sat. Apr 20th, 2024

From Passion to Perseverance: Tails on Trails and the Future of Entrepreneurship

BySamantha Jones

Apr 3, 2024
Pet Business Owner Happy After Downsizing

“My Economy” is a series that highlights the stories of individuals navigating the new economic landscape. These tales offer valuable insights into the challenges and successes faced by people from diverse backgrounds in their quest for financial stability.

One such story is that of Judy Nunez, who has always been passionate about animals. In 2012, she decided to pursue her dream and opened her pet business, Tails on Trails, in Jersey City, New Jersey. Nunez’s journey to entrepreneurship was motivated by a need to find work that accommodated her physical limitations following injuries that left her unable to sit for long periods of time. After conducting an online search, she stumbled upon the concept of dog walking and found a perfect outlet to combine her love for animals with her need for physical activity.

Despite its initial success, Tails on Trails faced significant changes during the pandemic. Prior to COVID-19, Nunez employed 26 individuals; however, this number has since decreased to between four and six employees depending on the season. Despite this downsizing, Nunez remains optimistic about the future of her business and believes that having a smaller team makes it easier to manage and offers growth opportunities.

If you’re interested in sharing your own economic story, you can do so through an online form provided by the series. Your story may be featured in a future edition of “My Economy,” providing valuable insights into the diverse experiences of individuals navigating today’s economic realities.

Marketplace is the platform hosting “My Economy,” which relies on audience support to continue delivering fact-based journalism on important world events. A monthly donation of just $5 helps sustain Marketplace’s independent reporting and ensures they can continue delivering news that matters to you.

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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