• Sat. Dec 9th, 2023

Georgia Acquisition Boosts Hoffmanns Water Sports Rental Business


Nov 21, 2023

The Hoffmann Family of Cos. has recently announced a strategic acquisition as part of a nationwide expansion of its water sports subsidiary. This expansion began with the purchase of Marco Island & Naples Beach Water Sports in 2019, followed by Young Harris Water Sports & RV in Georgia in 2021. The newest addition to the company’s portfolio is Young Harris Water Sports & RV, which operates boat and jet ski rental centers in Lake Chatuge and Lake Oconee in northern and central Georgia. It also provides services such as parts and service, new and used boat sales, wakeboard supplies, and owns two RV dealerships. Additionally, it is the exclusive water sports recreation provider to The Ritz-Carlton Reynolds at Lake Oconee.

The specific terms of the sale were not publicized, including the purchase price. The Hoffmanns have stated that this investment is part of an expansion plan which may include the establishment of additional water sport rental locations not only in Georgia, but also in North Carolina, South Carolina, Hawaii, and possibly beyond. In the past four years, the family has acquired more locations such as Regency Water Sports its competitor on Marco Island in 2020 and will soon have a total of 10 water sport rental locations. These locations include the soon-to-be-opened location at LaPlaya Beach & Golf Resort in Naples for the 2024 season.

Established in 2002, Young Harris will continue to operate under its current leadership. In a statement Lance Markham, the company’s president said “This acquisition provides our company with expanded access to resources, enhances our operational capabilities and grants us the financial means to upgrade equipment or venture into new rental opportunities.” He also added “We view this as a mutually beneficial development for our dedicated employees

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