Google has recently introduced a new filter for its shopping search results, allowing users to view products exclusively offered by small businesses. This feature was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.

In order to support small businesses, Google has now released the filter for users to use when conducting shopping-related searches. By tapping on the small business filter, users will be able to view products from small businesses only. Google provided a screenshot of what the filter looks like.

According to a statement from Google, 84% of people consider it important to support small businesses through their purchases. The company aims to make it easier for U.S. shoppers to discover and purchase from small businesses with this new feature.

For small businesses, adding the small business attribute to their profile can be beneficial in helping them stand out to users who want to support local businesses through their purchases. This could potentially increase their chances of being discovered by users over larger retailers.

Overall, this new filter is an exciting development for both shoppers and small businesses alike, as it makes it easier for people to find and purchase from local enterprises while also supporting them in doing so.