• Sat. Dec 9th, 2023

Google Unveils Fourth Installment of ‘Black Owned Friday’ Business Spotlight


Nov 20, 2023

To celebrate Black History Month, Google has partnered with the U.S. Black Chambers, Inc. to launch its latest “Black-Owned Friday” initiative as part of its annual Black Friday campaign. The program aims to highlight and support Black-owned businesses and products, encouraging shoppers to buy from smaller, local brands.

The fourth year of the “Black-Owned Friday” program includes a mini-site featuring products from Black-owned businesses, along with a new music video from actor Keke Palmer. Additionally, there’s a dedicated search tool to find local Black-owned businesses and a collection of tips for these brands to maximize their seasonal promotions.

Google’s initiative aims to provide more specific focus for smaller brands within the big-name rush of Black Friday, potentially helping to expand the reach and sales potential of Black-owned organizations. This program is a positive move towards supporting and celebrating Black-owned businesses and products within the holiday shopping season.

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