• Sat. Feb 24th, 2024

How Jon Stewart’s ‘The Daily Show’ is Facing Steep Decline in Viewership in the Age of Streaming and Social Media


Feb 12, 2024
Jon Stewart Makes a Comeback on Television with a Smaller, Older Audience

Since my last visit, the situation has taken a turn for the worse. In my previous article, I highlighted the decline in linear TV viewership, which had also affected “The Daily Show”. This trend is not unique to this show, as multiple generations have stopped paying for TV and turned to streaming services such as Netflix or social media platforms like YouTube and TikTok.

The data from Nielsen confirms this trend. In 2015, “The Daily Show” attracted 103 million people a night, but that number has now decreased to 57 million. Furthermore, the median age of TV viewers has jumped from 51 to 62. These numbers are not surprising, but they do reveal the stark reality of the situation.

The decline in viewership is not limited to prime-time TV shows like “The Daily Show”. Late-night TV viewership has also decreased since 2015, particularly among younger adult viewers. The median age of TV’s remaining viewers continues to rise as well.

Despite these trends, it remains uncertain how Stewart and his fans will fare in this changing landscape. It will be interesting to see how they adapt and continue to engage with their audience in this new era of streaming and social media.

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