• Mon. May 20th, 2024

Hyundai’s Muñoz Reassures Franchise System Advocates: Dealers Still Vital for Selling Cars Despite Online Partnership with Amazon

BySamantha Jones

Mar 27, 2024
Auto Shows Have Positive Impact on Business According to José Muñoz

In a recent appearance at the Automotive Forum New York, José Muñoz, the president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. Despite announcing a partnership with Amazon last November to sell vehicles online, Muñoz reassured franchise system advocates that dealers are still responsible for selling vehicles.

Muñoz emphasized the importance of consumers interacting with vehicles in person and highlighted Hyundai’s strong presence at auto shows around the world. He stressed the value of consumers being able to see and test drive cars firsthand, noting that auto shows provide opportunities for consumers to explore a wide range of vehicles, including electric ones. While Hyundai has focused on electric vehicles, Muñoz recognized the importance of offering consumers a variety of choices.

He stated that Hyundai will continue to provide options for traditional internal combustion engine (ICE) vehicles, hybrids, and electric vehicles to meet the diverse needs and interests of consumers. Furthermore, he acknowledged the complexities of selling vehicles online compared to other products on Amazon and said that they would expand their pilot program involving 20 dealers in the second half of the year.

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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