In a bid to reduce plastic waste, Kruidvat has announced that it is replacing the iconic plastic candy cone with a more sustainable paper version. The decision was made due to the high demand for scooped candy, with an estimated 8 million plastic cones used annually. By banning the plastic bag, Kruidvat claims to save 32,000 kilos of plastic every year.
The replacement of the plastic candy bag is part of Kruidvat’s broader sustainability strategy, which includes making packaging and products more eco-friendly. “With this new step, we help reduce the use of plastic and the amount of plastic litter in Belgium and the Netherlands,” says Kruidvat sustainability manager Leendert van Bergeijk.
The paper bag has already been standard in Wallonia for some time, but all Kruidvat branches in Wallonia will switch to the latest version on Monday. This move by Kruidvat sets an example for other businesses to follow and paves the way for a more sustainable future.