Lions President Rod Wood Unveils New Uniforms in Collaboration with Nike, Paying Homage to Past and Future of Detroit Football

Lions president Rod Wood expressed excitement about the team’s new uniforms, which were unveiled in collaboration with Nike at Ford Field. The uniforms feature a richer tone of Honolulu Blue reminiscent of the team’s early 1990s look, with true silver making a comeback in various elements including outlines, stripes and pants. One of the highlights of the new uniform is the introduction of black as an alternate option, with a black jersey featuring Honolulu Blue lettering outlined in silver. The team also introduced all-black alternate pants that can be paired with an alternate blue helmet.

The Lions drew inspiration for the new uniforms from Ford Motor Company’s relaunch of the Bronco in 2021, creating a modernized classic look that captures the essence of Detroit and its multi-generational fan base. The combination of traditional primary jerseys and bold alternate jerseys reflects the team’s commitment to honoring its history while embracing change and innovation. Wood paid homage to the past while looking towards the future, expressing his excitement about this new era of Lions football.