• Fri. May 24th, 2024

Mastering the Art of Persuasion: Wharton’s Pre-Baccalaureate Program for High School Juniors and Seniors”.

BySamantha Jones

Mar 26, 2024
The Power of Influence: Exploring the Art and Science of MKTG 0003

The course “The Art and Science of Influence” offered by Wharton Pre-baccalaureate Program provides high school juniors and seniors with an exceptional opportunity to study the ways persuasion shapes our daily lives. This comprehensive course delves into contemporary theories and methods for presenting ideas in a persuasive manner.

Starting with negotiation basics, students will learn about the relationship between attitudes and behaviors, exploring cognitive and emotional biases. They will gain a toolbox of science-based persuasion techniques, including data visualization, numerical communication, and persuasive writing. The course goes beyond the typical curriculum to explore the mechanisms that shape our choices, beliefs, and actions in a world full of persuasive forces.

By the end of the course, students will have a deep understanding of theories of persuasion, be able to create persuasive messages based on research and theory, explain why these techniques work using relevant research and theory, and be able to incorporate class materials into a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program offers academic intensity for exceptional high school juniors and seniors who are interested in pursuing business education. Students learn from Wharton instructors, earn a Wharton transcript, and gain college credit for each completed course. With six sessions to choose from, students have flexibility to explore Wharton’s full range of business education curriculum while receiving built-in academic support.

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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