Milk & Honey Music Acquires VMG Sports: A New Chapter in the Intersection of Music and Sports Representation

Milk & Honey Music + Sports + Ventures has recently acquired VMG Sports, a sports agency that represents several NFL players. This acquisition includes Kansas City tight end and three-time Super Bowl winner Travis Kelce, as well as 13 other NFL players.

The deal was negotiated by Milk & Honey president/founding partner Lucas Keller and VMG agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina. The 15 players represented by VMG Sports will now be part of Milk & Honey’s roster of 83 clients, which includes Courtland Sutton and Kamren Curl.

Lucas Keller expressed his excitement about having VMG Sports join the Milk & Honey family, emphasizing the shared commitment to advocating for athletes and creating value for them. Michael Simon and Adam Heller also shared their excitement about the acquisition, stating that Milk & Honey was an excellent fit for their team and clients.

Milk & Honey originally started as a boutique management company for songwriters, producers, and artists before expanding into the sports world three years ago. This acquisition further solidifies Milk & Honey’s belief in the intersection between music and sports and their commitment to representing premier talent across various industries. The deal was facilitated by a team of lawyers and business professionals who worked together to bring VMG Sports under the Milk & Honey umbrella. Overall, this acquisition represents a significant step in Milk & Honey’s dedication to providing top-notch representation to their clients in both the music industry and sports world.