Mission Tiger in Battle Creek: Tony the Tiger and Meijer Bring $50,000 Boost to Middle School Sports Programs

Battle Creek Public Schools’ middle school sports are set to receive a financial boost of $50,000 thanks to a generous donation. Special guests, including Tony the Tiger and University of Michigan running back Donovan Edwards, visited Springfield Middle School to present the donation. The funds, provided by Kellogg’s Frosted Flakes Mission Tiger and Meijer through DonorsChoose.org, will support soccer and softball programs for middle school boys and girls in Battle Creek.

W.K. Kellogg Co. Chief Growth Officer Doug VanDeVelde explained that several years ago, Tony the Tiger observed that many middle schools were losing funding for sports programs, depriving kids of the opportunity to learn teamwork and sportsmanship. In response, Tony launched Mission Tiger to fund middle school sports and provide kids with the chance to play like tigers.

Kaylee Schultz, Meijer Director of Merchandising for Dry Grocery, also attended the event at Springfield Middle School. School officials noted that thanks to the funds, the school was able to host its first soccer competition last week. W.K. Kellogg officials reported that Mission Tiger has already supported over 2 million kids across the country. The donation will help more kids in Battle Creek access sports programs and develop important skills through athletic participation.