The NFL has announced that it will continue advertising on social media platform X despite recent difficulties and concerns over content moderation. Despite criticism for allowing harmful viewpoints under the guise of free speech, NFL Chief Media and Business Officer Brian Rolapp stated that the league will maintain its support for the platform because of its large user base.

The recent incident where the platform allowed a harmful anti-Semitic message has raised questions for advertisers and potential impacts on the user base. The NFL is currently considering whether to financially support X and indirectly endorse its approach by purchasing ads there. However, so far, the league has remained steadfast in its support of the platform.