Panasonic’s Journey towards Sustainability at CES2024: Behind the Scenes of its PR Preparations.

In this episode, we follow Panasonic Corporate PR Center members Ren and Han as they travel to Las Vegas for CES2024. The video showcases the preparation process of Panasonic’s PR team for a press conference at the renowned consumer technology trade show. The viewer can witness behind-the-scenes footage of stage and booth setup.

This year, Panasonic received global attention at CES for its initiatives that promote carbon neutrality and the circular economy. The video highlights Panasonic’s latest technologies aimed at achieving its environmental impact initiative known as “Panasonic GREEN IMPACT”. The theme of Panasonic’s exhibit is also explored in detail, giving viewers a better understanding of the company’s focus on sustainability efforts.

Furthermore, viewers can learn about the most frequently asked questions from media representatives and understand the significance of “pre-con,” a term commonly used in Japanese PR. Join Ren and Han as they navigate through the busy atmosphere of CES2024 and provide insights into Panasonic’s presence at the trade show.

The video reveals innovative strategies and technologies that Panasonic is utilizing to make a positive impact on the environment while driving sustainability efforts forward.