PAR, a leading restaurant technology company and provider of unified commerce solutions for enterprise restaurants, has announced the integration of MENU Link with Grubhub, a leading online and mobile food ordering and delivery platform. This integration allows restaurants to easily manage Grubhub delivery and pickup orders directly within PAR Brink POS, streamlining operations for kitchen and front-of-house staff.
MENU Link is part of the PAR MENU ecosystem and is PAR’s marketplace order management system. Building off PAR and Grubhub’s existing partnership, MENU Link automatically syncs menu items, pricing, and other order information between PAR Brink POS® and Grubhub. This marketplace order management solution sends incoming orders directly to the restaurant’s kitchen without staff needing to manually enter them, reducing errors, saving time, and providing restaurant managers with robust reporting on all Grubhub orders.
With this integration, restaurants gain centralized control over their menus, dynamic pricing for different channels, store-level information, and order data from third-party marketplaces. This unified approach eliminates confusion, costly errors, and duplicative work that often comes with managing multiple tablets from various delivery services.
“How people experience food has drastically changed — especially among millennials and Gen Z — with the surge in delivery services,” said Savneet Singh, CEO of PAR. “While delivery provides diners with seamless ordering