rEvolution Sports Marketing Group, a Chicago-based firm with significant experience in soccer, recently launched a new soccer-specific division called rEv United. The lead-up to the 2026 FIFA World Cup in North America inspired this move, as the agency aims to position itself well to win the business of brands looking to capitalize on this rare event.

Heading up the rEv United division is SVP Bruce Bundrant, who has extensive experience in soccer and previously worked at organizations such as Relevent Sports Group, AS Monaco, Liverpool, and DC United. Bundrant plans to make several hires focused on soccer for the new division.

rEvolution aims to expand its business by serving both soccer properties and brands. According to Bundrant, the soccer landscape is currently complicated, with numerous teams, leagues, tournaments, and other entities. He believes that rEvolution can help brands navigate this complex environment.

Marketing agencies are vying for position in this space as the 2026 World Cup approaches. There is strong competition from both international agencies and U.S.-based agencies with dedicated soccer-specific divisions like GMR FC and For Soccer Ventures.

Other significant moves have been made in the soccer marketing space this year, including GMR Marketing launching a dedicated division called GMR FC and For Soccer Ventures acquiring Gilt Edge Soccer Marketing. With so much activity happening in this industry, it’s clear that there is no shortage of opportunities for those looking to break into or expand their business in this space.