This week’s martech highlight includes a read about Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder.

Programmatic ad tech is revolutionizing the way marketers approach their media strategies. According to Eric Sandberg, Managing Director at Dynata, clients used to target audiences based on demographics or behavioral data, but programmatic ad tech now enables them to quickly and easily target specific segments.

CMOs have a valuable opportunity to add value to their businesses with the technology available today. Celia Fleischaker, Chief Marketing Officer at isolved, explains that intent data can provide marketers with insights into what interests prospects and customers, which can be used to drive programs across the organization.

The SalesStar Podcast episode 188 features Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discussing how to optimize customer journeys. Episode 187 features Curtis Tingle, EVP and CMO at Vericast, discussing the importance of building end-to-end digital campaigns. And in episode 186, Carol Howley, CMO at Exclaimer talks about using email signatures as a powerful marketing tool for driving sales.