• Fri. May 24th, 2024

Revolutionizing Mental Health: Kathy Couch Launches Rewired360 Business Idea at Idaho Entrepreneur Challenge

BySamantha Jones

Mar 25, 2024
Three CSI students could potentially win a $40k prize with their mental health business idea.

Kathy Couch, a therapist with 18 years of experience in mental health, is partnering with individuals from the CSI Marketing Program to develop a business idea called Rewired360. The initiative aims to enhance access to EMDR certification for clinicians and therapists. By increasing the number of professionals trained in EMDR, the goal is to provide a higher level of care to clients in need.

As part of the Idaho Entrepreneur Challenge, Rewired360 is among the business ideas competing for a $40,000 prize. The semi-finals of the challenge will take place in Boise on April 4th and 5th. EMDR, or Eye Movement Desensitization Reconditioning, is a therapy technique used by Couch to help clients heal from trauma, grief, and relational distress. It has proven effective for various mental health issues and provides quick results.

Couch’s vision for improving access to care in Southern Idaho involves expanding the availability of EMDR therapy. Through her connection with business and marketing students Natalie Klucken and Elle Whitehead from the College of Southern Idaho, the team developed a business plan for Rewired360. Their aim is to educate therapists on how they can run their practice more efficiently so that they can focus on helping their clients without worrying about logistical aspects such as marketing and budgeting.

The team has been working tirelessly on presentations, speeches, and gathering all necessary information for Rewired360’s success. By participating in the Idaho Entrepreneur Challenge, they hope to showcase their business idea’s potential positively impact mental health care in the region. Couch’s ultimate goal is to make therapy more accessible and efficient so that individuals can experience relief without needing long-term treatment.

Through her partnership with individuals from the CSI Marketing Program, Kathy Couch hopes to improve access to EMDR certification for clinicians and therapists by providing them with all necessary resources needed for success through her business plan Rewired360’s development.

The semi-finals of the Idaho Entrepreneur Challenge will be held on April 4th and 5th in Boise as Rewired360 competes against other promising ventures for a $40k prize.

EMDR or Eye Movement Desensitization Reconditioning is an effective therapy technique used by Kathy Couch that helps clients heal from trauma

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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