• Fri. Mar 1st, 2024

Rising Political Spending on Israeli Social Media: A Top-10 Analysis of Advertising Campaigns in the Midst of Israel’s Polarized Political Climate


Feb 11, 2024
Israeli Social Media: Protest NGOs Lead Top 20 Advertisers, Smotrich in 19th Place

In recent months, a number of organizations have spent significant amounts of money promoting their campaigns on the Israeli segment of social media giant Meta Corporation’s Facebook and Instagram. According to IDF Galei radio correspondent Shachar Glick, Epoch magazine has emerged as the top spender, investing almost 760 thousand shekels in its advertising efforts.

The organization “Veterans of the Yom Kippur War for the Defense of Democracy” came in second place, spending 658.5 thousand shekels on advertising. Two other protest organizations, Mihdal 23 (Failure 23) and Afkara (Left to Fate), rounded out the top four with investments of 325.5 thousand and 290.5 thousand shekels, respectively.

In fifth place was the Movement for the Quality of Power, followed by “Titpater Akhshav” (“Resign”) and “Mate Maavak – Nilhamim al-Democracy” (Headquarters for the Struggle for Democracy), which spent 173 thousand and 164 thousand shekels on advertising respectively. The law firm Nir Birkiya came in eighth place, with an investment of 142 thousand shekels behind it was the movement “Ibadeta et Ha-Tzafon” (“You have lost the north”), which spent 142 thousand shekels.

The top ten was completed by Rami Greenberg, mayor of Petah Tikva, who invested 90 thousand shekels in advertising on social networks through Memshala Mufkeret (Wasteful Government), Ufkarna (We’re Left to Fate), Petah Tikva Municipality, Urban Renewal Authority and Finance Minister Bezalel Weinstein who spent approximately that same amount on his own campaign efforts.

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