• Fri. Mar 1st, 2024

Sally Beauty Collaborates with The Black Hair Experience to Launch ‘Rooted in Success’ Event Series Celebrating Black Hair and Culture


Feb 13, 2024
Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty, a leading destination for high-quality hair color and care, has collaborated with The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, to debut the first “Rooted in Success” event series. The organization also incorporates a partnership with The Black Hair Experience which is committed to celebrating Black hair and culture.

This spring, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty. This discount is part of the retailer’s ongoing commitment to building an ecosystem that fosters connections within the textured hair community.

The timing of Rooted in Success is significant as it coincides with Black History and Women’s History Months, facilitating engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers. The retailer currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, and TPH by Taraji among others. It is also home to six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program.

At Rooted in Success, Sally Beauty will showcase founder-led stories from both emerging and established Black beauty leaders. John Goss, president of Sally Beauty said “We believe beauty is a powerful form of self-expression, and we see it as our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage, inspire, and connect with consumers

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