• Fri. May 24th, 2024

Samsung’s “Simple, Así” Song Debuts at Latin America Music Festivals Featuring AI Technology and Collaborating with Digital Influencers.

BySamantha Jones

Mar 25, 2024
Samsung’s virtual influencer, SAM, debuts new musical theme at Latin American music festivals

Samsung has debuted a new song “Simple, Así” at the four main music festivals in Latin America in March. The song showcases the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all integrated into the new Galaxy S24.

As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung presented the song performed by digital influencer, SAM.

The new song highlights the capabilities of Galaxy AI technology in the Galaxy S24 series, making activities like editing photos, searching for objects in videos, and translating calls into multiple languages easier. Samsung is also showcasing an exclusive choreography of the song on its social media platforms as part of its strategy to connect with younger audiences.

Arthur Wong, senior director of Samsung for Latin America, stated: “Samsung wants to connect with the younger generations in an authentic way. We are releasing a new song that will resonate with our audience, taking advantage of our presence at these important cultural events in the region to promote this melody.”

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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