Taylor Swift’s recent concert film, Erase the Taylor Swift, was screened in Beijing, featuring women singing feminist lyrics and teenagers dancing in sparkly dresses celebrating LGBTQ freedoms. Despite President Xi Jinping’s increasing conservative vision on women and his push for women to focus on childbirth and domestic roles, the film provided a rare outlet for young women rejecting social controls and Communist Party expectations.
China’s powerful leader has been vocal about his views on gender roles, urging women to prioritize childbirth and take up more domestic responsibilities. However, this message has been met with criticism from many educated Chinese women who are also fighting against sexual harassment, male violence, and discrimination in the labor market.
Despite the absence of Taylor Swift’s tour in China due to economic challenges such as a drop in consumer confidence and a slowdown in the economy, the screening of her tour concert film grossed 95 million yuan at the box office. The success of the film has provided a financial boost to the industry during these challenging times.
The film has resonated with Chinese audiences by giving them a sense of empowerment and courage. It is popular among Chinese feminists who see it as a rare outlet for young women in a patriarchal society that traditionally values male dominance. Despite being an American symbol, Taylor Swift has been welcomed warmly by Chinese audiences, with her Shanghai stop selling out in just one minute.
As the film continues its run during Lunar New Year celebrations across China, fans are excited to attend shows during this festive time of year. The program has been successful beyond expectations, inspiring young Chinese women to be bold and fearless in their pursuit of equality and freedom.