ITV has announced that Simon Farnsworth, the Chief Technologies Officer (CTO) of News UK, will be joining the firm as its new CTO. In his new part, Farnsworth will be accountable for major ITV’s group technologies approach and overseeing infrastructure, tech architecture, and innovation as aspect of the company’s digital transformation. He will also sit on the management board and report to Chief Economic Officer Chris Kennedy. Farnsworth has a prosperous track record in building technologies approaches and delivering tech innovation, obtaining previously held positions at Warner Bros Discovery and News UK. His appointment is noticed as important to ITV’s ongoing approach and enterprise objectives, specifically in light of the good results of ITVX and Planet V, the company’s programmatic video marketing platform. ITV CEO Carolyn McCall expressed excitement about Farnsworth’s appointment and the prospective for additional improvement in this region.