• Mon. Feb 26th, 2024

Small and Sweet: Changing Valentine’s Day Trends in Floristry Across the Nation.


Feb 13, 2024
People are looking for ways to spend less on Valentine’s Day due to the economy

Florists across the nation, including those in Grinnell, are noticing a shift in Valentine’s Day purchasing trends. According to Stephanie Latimer, operator of a floral shop in Grinnell, some people are opting for smaller and more compact bouquets instead of the traditional large red roses.

Latimer attributes this trend to changes in the economy. She says people are trying to save money and small bouquets with add-ons like balloons are a more affordable option. This trend is not limited to the Midwest, as Latimer is involved in the National Alliance of Florists Association and has noticed similar purchase patterns across the country.

Despite this shift, business will still peak today and tomorrow as people rush to purchase gifts for Valentine’s Day. Latimer expects her shop to be full of customers and orders streaming in from their shoppable website. Overall, she believes that while purchasing patterns may have changed, the need for Valentine’s Day gifts remains strong.

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