Far more than 60% of the organizations that sell on Amazon are smaller independent organizations, according to a new report.

For as huge as Amazon is as a marketplace operator, what got it there was smaller.

Namely, smaller organizations. Far more than 60% of the organizations that sell on Amazon are smaller and independent, Amazon says in a new report. Collectively, these organizations in 2022 sold much more than four.1 billion items — or an typical of 7,800 items each minute — Amazon says.

Sales per smaller business enterprise retailer on Amazon averaged about $230,000 per retailer, according to Amazon’s new report, 2022 Smaller Enterprise Empowerment.

Dharmesh Mehta, vice president, worldwide promoting companion solutions, Amazon.com Inc.

“Selling in Amazon’s retailer has enabled independent sellers to employ an estimated 1.five million persons in the U.S.,” says Dharmesh Mehta, vice president of Amazon’s worldwide promoting companion solutions. “And in the course of the 2022 vacation season alone, Amazon shoppers bought almost half a billion items from smaller organizations in the U.S., leveraging Amazon’s substantial investments in consumer website traffic, a trusted purchasing knowledge and fulfillment and logistics capabilities that allow quickly and handy delivery.”

Amazon smaller business enterprise metrics

• In 2022, Amazon and its third-celebration lending partners lent $two.1 billion to independent sellers.
• The major smaller business enterprise categories incorporate overall health and individual care, house, beauty, grocery, and apparel,
• The states with the most independent sellers are California, Florida, New York, Texas, and New Jersey.
• The quickest increasing are Alaska, Washington, D.C., Mississippi, Maine, and Wyoming.

“While smaller organizations continue to thrive by promoting in Amazon’s retailer, operating a smaller business enterprise has by no means been simple,” Amazon says. “And this previous year brought new challenges that organizations of all sizes had to navigate. The economy saw increasing interest prices and inflation not noticed in almost 40 years. And quite a few organizations continued to face provide chain concerns simply because of the international pandemic and its aftereffects.”

Amazon.com Inc. is No. 1 in the Major 1000. The database is Digital Commerce 360’s ranking of North American net merchants by sales. It is No. three in the On the web Marketplaces database, which ranks the one hundred biggest international marketplaces.

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