• Mon. Sep 25th, 2023

Sorel President Resigns Due to Well being Factors – WWD


Jun 3, 2023
Sorel President Resigns Due to Health Reasons – WWD

EXECUTIVE Alterations: The outside conglomerate Columbia Sportswear Enterprise has revealed that one particular of its important brand leaders is stepping down due to wellness factors.

Right after 16 years with the corporation, Mark Nenow, president of the Sorel brand, has resigned “in order to concentrate on his wellness,” according to a statement issued by Columbia Friday afternoon.

Final year he led Sorel to net sales of $347 million, mentioned Columbia Sportswear’s chairman, president and chief executive officer Tim Boyle. “His leadership has been invaluable to this corporation, and we want him the pretty greatest.”

For the duration of an earnings get in touch with final year, Boyle enthused about how Sorel’s sneaker designs and wedges “contributed to phenomenal demand and brand heat.” As such, Columbia revealed plans to invest extra deeply in item and demand creation with the aim of Sorel becoming a $1 billion brand. At that time the corporation mentioned it expected Sorel to be its quickest-expanding brand, with a 20 % to 22 % anticipated compound annual development price more than the subsequent 3 years. That was a important element in the Portland, Oregon-primarily based sportswear company’s aim of adding extra than $700 million in net sales by 2025.

A different in-residence executive, Craig Zanon, senior vice president of emerging brands, has stepped in to take on Nenow’s former responsibilities, as the corporation searches for his successor.

Nenow joined the corporation in 2007 to head up its division. In the years that followed he worked to evolve the Sorel label from a men’s winter perform boot specialist to a extra style-inclined year-round women’s-led brand. He took on the prime leadership job eight years later and zeroed in on the functionality of Sorel’s boots, sandals, sneakers and other designs.

With Nenow at the helm in 2015, the Sorel Capsule Apparel Collection — parkas and jackets for males and girls — debuted. Several of the exact same attributes discovered on its line of footwear such as heavy-duty clasps and triple-sewn stitching had been incorporated into the collection. Far more lately, Sorel’s headquarters moved into a single-use creating on Columbia Sportswear’s primary campus in Washington County in Oregon.

Leave a Reply