The plush toy industry is facing a legal battle between two popular companies, Squishmallows from Jazwares and Skoosherz from Build-A-Bear Workshop. The dispute centers on intellectual property infringement, with Jazwares claiming that Skoosherz is too similar to their own egg-shaped cushion animals.
Squishmallows have become increasingly popular during the pandemic as people sought comforting items for their homes and went viral on social media. They were endorsed by celebrities and there are now over 1,000 different versions of the plush toys available. However, Jazwares claims that Skoosherz is a knockoff of their Squishmallows and has been selling them since 2017.
In response to the lawsuit, Build-A-Bear Workshop has filed a lawsuit in Missouri, arguing that Skoosherz is simply their own version of a popular type of toy. Meanwhile, Jazwares has already filed a lawsuit against Chinese online retailer Alibaba for allegedly selling counterfeit toys.
The legal battle between these two companies will be more serious than a pillow fight. Both companies have invested heavily in their plush toy lines and have built strong brand identities. The outcome of this dispute could set a precedent for future intellectual property cases in the plush toy industry.