• Fri. Jun 14th, 2024

The Evolution of College and High School Sports Sponsorship: How Name, Image, and Likeness Deals Are Changing the Game for Athletes

BySamantha Jones

Mar 27, 2024
Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

College and high school athletes have the opportunity to benefit financially from their name, image, and likeness (NIL) through partnerships with major brands. Brands like Nike and Gatorade have already partnered with top student-athletes, such as LeBron James’ son, Bronny James, who has an estimated NIL value of $4.9 million.

University of Iowa basketball star Caitlin Clark has been making headlines during March Madness while securing lucrative deals with major brands such as Nike, Gatorade, and State Farm. Ayden Syal, CEO of NIL marketing platform MOGL, notes a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

The billion-dollar industry of NIL deals has been booming since its introduction to amateur sports in 2021. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, considering factors like roster value performance, influence, exposure, and deal data. This calculation results in their total NIL Valuation, which can lead to substantial earnings for student-athletes.

Some top NIL earners have become successful through a combination of talent, skills, and social media presence. However, others might have benefited from their well-known last names in securing deals. The top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million as of March 26th 2024.

In conclusion, the rise of Name Image Likeness (NIL) deals has opened up new opportunities for college and high school athletes to earn money through brand partnerships. With major brands like Nike and Gatorade already partnering with top student-athletes, it is clear that this industry will continue to grow in the future. As more brands enter the market and more student-athletes become successful through this avenue of income generation, we can expect to see even more significant changes in the world of sports marketing and sponsorships.

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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