TikTok’s AI-Generated Content Crackdown: Combatting Misinformation and Promoting Transparency with the Help of Coalition for Content Provenance and Authenticity

TikTok, the popular social media app, has announced that it will begin labeling content created using artificial intelligence (AI) when it is uploaded from outside its own platform. The company claims that this move is aimed at combating the spread of misinformation on its platform.

TikTok has been labeling AI-generated content created with its own AI effects for over a year. To help with this effort, the company is partnering with the Coalition for Content Provenance and Authenticity and using their Content Credentials technology. This technology can attach metadata to content, allowing TikTok to recognize and label AI-generated content instantly, starting with images and videos and soon expanding to audio-only content.

In the coming months, Content Credentials will be attached to all TikTok content, even when downloaded, to help identify AI-generated content and provide information on when, where, and how the content was created or edited. Other platforms that adopt Content Credentials will also be able to automatically label AI-generated content.

TikTok emphasizes that it is the first video-sharing platform to implement Content Credentials and will work with the Content Authenticity Initiative led by Adobe to promote the adoption of these credentials across the industry. Adam Presser, TikTok’s Head of Operations & Trust and Safety, expressed excitement about the creative potential of AI while also stressing the importance of helping users differentiate between fact and fiction.

The announcement was made on ABC’s “Good Morning America” on Thursday. TikTok’s policy requires users to label any AI-generated content that includes realistic images, audio or video in order to align with its ongoing efforts to promote transparency and combat misinformation on its platform.