Last week, Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru made a significant impact on the global stage by winning both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London. The beef, which is aged in a vacuum bag for up to 55 days, stands out among the competition due to its exceptional qualities.

Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world. The ribeye steak specifically has caught the attention of many with its unique flavor profile. Priced at around $25 for 500g, it offers unprecedented levels of tenderness along with a robust, zesty, buttery, and creamy taste that provides a deeply satisfying savory experience. These awards serve as a reminder of the high quality of Pure South Handpicked 55 Day Aged Beef and the skill and care that goes into producing it.