Ogilvy Consulting has announced Nudgestock, the international celebration of customer behaviour and creativity, will return as a reside occasion at London’s Old Truman Brewery on July 7th.

Rory Sutherland, Ogilvy’s behavioural science legend, will host the sector festival, now in its eleventh year. The day will function fifteen international behavioural science authorities on the key stage speaking the customer traits that will define the new order of brands and organisations in the 21st Century.  

“The theme for Nudgestock this year is Messy. Our heads are messy. Our organisations are messy. Our globe is messy. But exactly where there is mess, there is chance to adjust customer behaviour. Pretending issues are neat when they are not – that is when issues get started to go badly incorrect.” Rory Sutherland, vice chairman of Ogilvy UK

At Nudgestock, C-suite marketeers, practitioners and brand innovators will understand how to consider like a behavioural scientist as counter-intuitive suggestions and genuine-globe case research are discussed, debated, and celebrated by the planet’s boldest thinkers. The reside occasion will permit like-minded thinkers to connect and network in individual. 

“From AI doom-mongering to R prices, gender wars to genuine wars – the globe is a mess. The ever-growing speed of communication, connection and complexity inside our messy human networks tends to make life seemingly ever-much more tricky to track, map and model. So how do we get a manage on all this… mess? Our Nudgestock speakers have the knowledge to see the mess for what it genuinely is, a goldmine of chance.” Tara Austin, consulting companion, behavioural science, Ogilvy Consulting.

“Know thy people today. Customers are complicated people, brands should know the ‘real why’ or danger competitive failure. Brands that unite information, behavioural science, method and creativity make effect on their people today, the planet and their profit. Nudgestock will demonstrate how major brands have leveraged behavioural science to recognize the nuances of their prospects, insights that have created transformational effect.” Dan Bennett, consulting companion and UK lead, Behavioural Science, Ogilvy Consulting

This year’s Nudgestock is in collaboration with the UK’s disruptive advertising and marketing tech festival MAD//Fest.

See the site for fascinating speaker announcements.

Tickets are on sale now – click right here.

Speakers include things like:

• Mona Chalabi (middle ideal) – Bringing Messy Numbers to Life

Information journalist Mona Chalabi is on a mission to, as she puts it, ‘take the numb out of numbers.’ In her illustrations, animations, and articles for The Guardian and New York Instances, she explores information sets from the timely (affirmative action, voting trends, disability rights) to the offbeat (common dog names in New York City) to the eye-opening (how a lot of Americans consume pizza for breakfast). Mona will discover inventive techniques of visualising information that can support make sense of the globe. She is also an illustrator, producer and presenter. 

• Guy Leschziner (far ideal) – The Nocturnal Brain 

Generating Sense of our sleeping minds. The neuroscience behind our sleeping minds, revealing the a lot of biological and psychological aspects required in acquiring the rest that will not only keep our physical and mental overall health, but also strengthen our cognitive skills and all round happiness. Guy Leschziner is a Professor of Neurology and Sleep Medicine as properly as a standard BBC Radio four. He has authored of ‘The Nocturnal Brain: Nightmares, Neuroscience and the Secret Planet of Sleep’ and ‘The Man Who Tasted Words’. 

• Paul Zak (middle left) – Messiness in the Brain 

The brain is a expense-advantage calculator, but a biased 1. This messiness implies that people’s behaviours can be influenced and are much more open to influence in certain circumstances. The speak outlines exactly where neutral messiness comes from and gives a framework that advertisers and policy-makers can use to influence people’s behaviours. Dr. Paul Zak is a Professor at the Claremont Graduate University and is ranked in the major .three% of most cited scientists with more than 180 published papers and much more than 19,000 citations of his analysis. He has written 3 basic audience books and is a standard TED Speaker. 

• Mary Ann Sieghart (far left) – The Authority Gap 

Mary Ann will be sitting down with Ogilvy’s CEO Fiona Gordon to go over her book ‘The Authority Gap’ a study of why girls nonetheless struggle to be taken seriously in expert life. She will clarify why the default template for leaders is an Oxbridge – educated white man. Mary Ann with share her proof to prove it nonetheless exists. She will speak about exactly where is comes from and what we can do about it. Mary Ann Sieghart is a very regarded present affairs commentator, presenter and speaker.