• Wed. Apr 17th, 2024

Yahoo Acquires Instagram Co-Founders’ AI News App, Further Integrating Personalization Technology into Platforms

BySamantha Jones

Apr 3, 2024
Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has recently acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users, similar to TikTok.

Initially, the founders had announced the closure of the app due to market opportunities, but they have now decided to keep it running with the help of Yahoo. This means that Artifact will no longer operate independently, and its personalization technology will be integrated into Yahoo services like Yahoo News.

As a result, users can expect to see a more personalized experience when using Yahoo services in the coming months. This acquisition demonstrates a growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement.

By Samantha Jones

As a dedicated content writer at newszxcv.com, I bring a passion for storytelling and a keen eye for detail to every piece I create. With a background in journalism and a love for crafting engaging narratives, I strive to deliver informative and captivating content that resonates with our readers. Whether I'm covering breaking news or delving into in-depth features, my goal is to inform, entertain, and inspire through the power of words. Join me on this journey as we explore the ever-evolving world of news together.

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