Apple Inc. is in discussions with OpenAI to use the startup’s technology in new features for the iPhone later this year. This renewed dialogue between the two companies comes after talks earlier this year that had not progressed much since. Apple is also in talks with Google about licensing its Gemini chatbot technology, but no final decisions have been made yet on which partners Apple will collaborate with.
As Apple prepares for its Worldwide Developers Conference, it plans to showcase its AI software and services as more integrated and privacy-focused than competitors. The next iPhone operating system is expected to introduce new features based on Apple’s large language model, as well as a chatbot-like feature similar to OpenAI’s ChatGPT. By partnering with external companies, Apple aims to accelerate its chatbot development while mitigating potential risks associated with generative AI features.
Apple CEO Tim Cook has previously mentioned using OpenAI’s ChatGPT, but noted there were unresolved issues. By working with external providers like OpenAI, Cook can be strategic in introducing new AI features to Apple’s platforms and ensure that these technologies are aligned with the company’s values and priorities. This approach allows Cook to take a more measured approach to integrating AI into Apple’s products and services, while also ensuring that user privacy remains at the forefront of all decisions made by the company.