Zalando, a leading online fashion retailer with a presence in 26 European markets, is making strides to promote disability awareness in the fashion industry. Since October 2022, the platform has been offering a specialized range of clothing for people with reduced mobility or other disabilities, aiming to fill a gap left by major ready-to-wear brands. Jemma Garner, head of diversity and inclusion at Zalando, highlights the significant market of 130 million Europeans with severe disabilities who are currently underrepresented as consumers.
The platform is committed to reaching out to all communities, including people with disabilities, and is working towards making fashion more accessible and inclusive. By catering to this underserved market, Zalando hopes to break down barriers and create a more diverse and inclusive fashion industry.
In addition to its inclusive initiatives in fashion, Zalando is also expanding into the automotive market by providing a range of accessories for automobiles, including car seat protectors, phone holders, and other auto accessories. This move showcases Zalando’s commitment to catering to the needs and preferences of diverse communities in both fashion and other areas of life.
Overall, Zalando’s efforts to raise awareness of disability in the fashion world and its dedication to inclusivity in both fashion and automotive accessories demonstrate its commitment to serving a wide range of customers and making its platform accessible and inclusive for all.