ByteDance Suspends Reward Features in TikTok Lite amidst EU Investigation into Addictive Behavior Risks

ByteDance has voluntarily suspended the reward functions of TikTok Lite as they collaborate with the European Commission, which is currently investigating whether the app is complying with its obligations regarding transparency and protection of minors. The suspension of reward features in TikTok Lite comes after concerns were raised about addictive behavior risks associated with the app.

The investigation by the European Union aims to understand the impact of TikTok Lite’s reward system on minors and how ByteDance is working to mitigate risks such as addictive behaviors. In a statement shared on social media, ByteDance announced the suspension of reward features in TikTok Lite while they investigate these concerns.

Thierry Breton, European Commissioner for the Internal Market, acknowledged this decision and emphasized the importance of protecting children from potential risks associated with social media platforms. He indicated that cases against TikTok continue due to its addictive potential and emphasized that the Digital Services Law must ensure the safety of Europe’s online space.