Disney and Warner Bros. Discovery are set to launch a new streaming bundle service this summer, which will include Disney+, Hulu, and Max. The move is reminiscent of traditional cable packages, bringing together brands like ABC, FX, Food Network, Marvel, HGTV, and CNN under one roof.
The companies unveiled the streaming bundle service in a press release on Wednesday. The bundle will offer options for both ad-supported and ad-free plans, with more details to be released once the launch date is set. Disney already offers bundle packages for streamers, including its Disney Bundle Trio Basic plan that combines Disney+, Hulu, and ESPN+ with ads for $14.99 a month.
Disney became involved with Hulu in 2019 when it acquired a majority stake in the streaming company from Comcast. In November 2023, Disney took full control of Hulu by offering Comcast $8.6 billion. According to The Wall Street Journal, Disney CEO Bob Iger considered Hulu an important part of its efforts to broaden its audience.
During an earnings report on Tuesday, Disney shared details about its streaming app. The company expects Disney+ to earn a profit for the first time in the fourth quarter