Red Bull Formula One team has struck a promotional deal with EA Sports for the upcoming 2024 season. The agreement sees Red Bull as a key partner leading up to the release of F1 24 video game. As part of the contract, the team will also participate in promotional activities for EA Sports’ other titles, such as EA Sports FC. Max Verstappen, who has a background in gaming and owns his own esports outfit, Team Redline, will collaborate with the developer once again.
Given Verstappen’s experience in gaming, it makes perfect sense for EA Sports to expand their partnership from last year. Previously, it was just a personal endorsement deal with the Dutch driver. However, now it includes the broader Red Bull team.
Christian Horner, Red Bull Racing’s chief executive and team principal, expressed his excitement about the collaboration. He stated that EA is synonymous with sports and entertainment and they are thrilled to have them on board as a team partner.
As F1 continues to grow and attract new audiences worldwide, gaming has become increasingly important for fans to engage with racing and Red Bull Racing. With this collaboration in place, fans can expect even more exciting content from both EA Sports and Red Bull Racing.
Looking ahead, there are several major events on the Formula One calendar this year. The Chinese Grand Prix will take place at Shanghai International Circuit from April 19th to 21st, marking the first race in China since 2019. Additionally, the BlackBook Motorsport Forum will be held in London this April for its 10th anniversary edition, focusing on the progression of motorsport and emerging trends shaping the industry in the next decade.