Emoji Co. is collaborating with Unis Technology to bring the iconic emoji brand to a physical location through new family entertainment centers (FEC). These centers will offer visitors emoji-themed arcade games, crane machines, exclusive merchandise, and more. The collaboration was brokered by WildBrain CPLG and is a significant milestone for both companies.
Steven Tan, General Manager of Unis Technology, described the collaboration as an opportunity to create a vibrant platform for fans to immerse themselves in the Emoji brand like never before. Marco Huesges, CEO and Founder of Emoji Co., emphasized that these new centers will provide physical spaces where families can interact with the Emoji brand in an engaging and enjoyable environment.
Emoji Co. is widely recognized across various product categories and entertainment, featuring little yellow faces with different expressions that are instantly familiar to consumers. With over 1,400 licensing partners, including Sony Pictures Animation and Burger King, the company has a strong presence in the marketplace.
Unis Technology is a well-known amusement game manufacturer with immersive game offerings, including the Piñata Smashlings Crane game and The Addams Family coin-op game. This collaboration with Emoji Co. will allow them to expand their reach into new markets and attract a wider audience of fans who are passionate about the emoji brand.
The company plans to open flagship locations in the U.S., Canada, and China before expanding to other locations worldwide. These centers will be a must-visit destination for fans of all ages who love emojis and want to experience them in a whole new way.