European health ministers gathered in Brussels for a two-day meeting to discuss the EU’s Beating Cancer Plan, among other issues. The plan includes several legislative initiatives aimed at addressing cancer risk factors, including measures to reduce tobacco and alcohol consumption and promote healthy eating habits.
Consumer representatives and advocates are calling on policymakers to embrace science-based tobacco harm reduction strategies as the meeting takes place. Michael Landl, director of the World Vapers Alliance, emphasized the importance of this meeting in steering the EU towards a smoke-free future. He pointed to Sweden as a leading example of a country on track to becoming the first smoke-free nation by prioritizing safer and less harmful alternatives to smoking.
Despite the overwhelming evidence supporting the role of safer nicotine alternatives such as vaping or pouches in reducing harm and aiding in smoking cessation, Landl noted that the EU Commission has been unresponsive to scientific data on tobacco policies. He underscored the importance of EU health ministers seizing this critical opportunity to advocate for regulations that could save hundreds of thousands of lives annually by curbing smoking-related deaths.
The call for sensible regulations to support harm reduction strategies is seen as a crucial step towards reducing the prevalence of smoking and improving public health across Europe. The Beating Cancer Plan recognizes the potential of vaping in helping smokers quit, highlighting the need for politicians to align policies with this acknowledgment.