Comcast Technology Solutions (CTS) and Little Black Book (LBB) have teamed up once again to present the new season of their ‘Content That Connects’ series. This time, the focus is on industry leaders in advertising and marketing, with virtual panel discussions and a live panel at the LBB & Friends Beach in Cannes.
Matt Cooper, CEO of LBB, is excited about taking their partnership to new heights this season. He expresses his enthusiasm about exploring topics such as purpose-marketing, in-housing strategies, and sustainability in production with some of the leading companies’ chief technology officers, chief marketing officers, heads of production, and brand marketers.
Simon Morris, head of strategic partnerships and business development at AdFusion™ from CTS, shares his excitement about joining forces with LBB to explore the minds shaping the advertising landscape. The upcoming panels will highlight how industry leaders are driving change in advertising and not just responding to it. The conversations will take place virtually except for a panel at the LBB & Friends Beach in Cannes.
The focus of this series is on how industry leaders are defining the future of brand storytelling through strategies and ethics that are likely to shape advertising. Keep an eye out for the first episode of this season that will be launching soon.