The Olde Open Window, a gift shop located in downtown Brainerd that specializes in antiques and home décor, has been around for 14 years. We recently paid a visit to the store to explore how it has grown and evolved over the years. The owner, Lynda Boyd, shared with us her journey of expanding and evolving her small business.
Boyd is a testament to the importance of flexibility for small business owners. Only six months after opening, she seized an opportunity to expand the store, recognizing the need to adapt to the market’s demands and envision the potential of her business. Over time, The Olde Open Window underwent significant transformations, especially with the closure of big box stores in the area providing new opportunities for growth.
One key factor that Boyd attributes to the store’s success is word-of-mouth marketing. With a strong following on social media and a loyal customer base built over 14 years, The Olde Open Window continues to listen to feedback and add products based on customer preferences. This commitment to customer satisfaction has helped establish the store as a beacon of success in the local community.
The sense of community among small businesses in Brainerd Lakes Area is evident, with many supporting each other and referring customers to one another. In fact, The Olde Open Window features 20 local businesses and vendors in its store, serving as a model for other small businesses looking for inspiration and guidance. Boyd credits much of this growth to aspiring business owners seeking advice from her experience and success story.
Overall, Lynda Boyd’s journey of expanding and evolving her small business over 14 years shows that perseverance and adaptability are key traits needed for success in any industry or field.